This website has been build by David Vidgen Ltd. A conversion rate expert based in Birmingham who specialise in making websites profitable. We work in partnership with Trice & Allen and oversee their online presence, online content and Google Adwords campaign. Trice & Allen approached us, after being referred by an existing client. They were seeking to update their website, improve the website performance by bringing new customers to the business via the use of Search.
David Vidgen Ltd have considerable experience and understanding of the construction industry. We have clients ranging from driveway companies, quarries, plumbers, bathroom experts, builders, inert waste, skip and grab hire services. Because we have a real understanding of the business and more importantly how to leverage new online customers, we are building a good reputation, which is reflected by the sheer number of referrals we get. What’s more, we are very affordable for small businesses. We recognise just how important it is for a small business to be able have a good online presence, and with the right content, we can transform a business into a highly profitable organisation.
We use some of the best technology on the market to obtain and source customer feedback. Technology that is also used by the likes of Google and Facebook, to help build a date driven website. This technology includes the use of heat mapping and visitor recordings. Imagine, being able to look over the shoulders of your website visitors. See how they navigate their way around your website, what they read, where they click – we have this software installed on all of our clients websites, because it provides us a real insight into customer behaviour.
Another way we collect marketing intelligence is through the use of online surveys. We ask visitors who have become leads, what was the primary reason you contacted us over our competitors, and which of our competitors they may have considered. You will be pleasantly surprised, your customers may have different views on who your competitors are. We also seek their views on their use of the website, did they find anything particularly challenging or frustrating, because no matter how much testing we may do, your website visitors see your website very different to you and I. This feedback is really useful and provides a platform for ways to improve your UX.
Why not take a look at some of our clients websites:
Aspire Drives – Driveways Birmingham, Block Paving & Patio Experts. When they came to us, we soon discovered that they had all the credentials to become a conversion marketeers dream. Having some of the highest trust accreditations you could possible want from a driveway company including trading standards approved and no rogue traders approved, as well as some excellent customer reviews, this website is now a high performing lead generation tool. Like so many websites, they may have some really good content, but they are often built into the about us pages (that never see the light of day), or the trust logos appear randomly on the page or in the footer of the website. So with a redesign, all the important elements now stand out on the pages, and the important messages are consistent and visible across the whole of the website, rather than on certain pages. They too use the best materials on the market, so we have been able to create a solid 10 year guarantee, and by emphasising no upfront payments, we are able to position them as a very reputable driveway company. Something of a rarity in this sector.
RT Plumbing & Heating. They are a team of plumbers who specialise in central heating installations, bathroom fitting in Tamworth, Derby & Stafford. They are a relatively new client and unlike many other clients, the had no website or online presence as part of their business. Whilst having a clean slate enables us to focus on their core services, having a new domain name is challenging is so far as website rankings. With over 20 years online marketing experience, we know that no matter how good a website and how many links it may have earned, we are in Googles hands as to when they choose to rank a website favourably. The website is now in a position, where we a starting to see positive online performance. Our advice to any business, if you don’t already own a domain name for your business, buy it sooner rather than later. Even if you have a limited website with limited content, it helps to start the clock ticking. Google seems to prefer aged domain names that have stood the test of time.
To find our more about David Vidgen Ltd, just Google ‘David Vidgen Ltd’.